SWOT Analysis of Pakistani Furniture Industry

SWOT Analysis

Strengths

 Skilled Labor Force
 Wood seasoning facility centre is available
 Suppliers of raw material are available
 Local tools available
 350 furniture manufacturing units
 8,000 people (approx.) are directly and indirectly attached with this occupation
 Strong historical background of craftsmen

Weaknesses

 High cost of production due to high rate of raw material
 Lack of educated, certified and professionally trained, work force
 Unavailability of ready to use raw material
 No Designing and R&D facilities available
 Unawareness of Social compliance and Environmental issues
 Unawareness of any quality control and standards
 Lack of international marketing skills
 Unavailability of ready-to use seasoned wood
 Constraint of Technology
 Fluctuating prices of the raw material.

Opportunities

 Technical up gradation
 International exhibitions
 International warehouses
 Networking & linkages of cluster players/stakeholders
 Development of consortiums with specified objectives

Threats

 Migration of trained work forces from the sector
 Raw material cost increase (shortage in the stock of Sheesham wood at any stage
because no further plantation as required)
 Import of low price articles from China and India
 Instable political set up of the country.


Investment Opportunities

 Chip/Hard Board Manufacturing
 Win Board Manufacturing
 Particle/Veneer Board
 Flush Doors/Windows
 Small wood seasoning plant
 Furniture Design Center