Shortcomings to Export

At company level

Focus on HR training: Companies have never given attention to this front. Training HR would have a very positive impact on not only the quality of product but also each worker would get paid according to his capabilities.

Work on job security of their workforce. In order to remove discontent of labor force, companies should give them all possible rights

Focus on improving quality of raw material. Currently, the quality of material is not good. A lot of time and efforts are taken to search for good quality wood. In this way, order does not reach on time and the buyer has to face a lot of dissatisfaction even before receiving the shipment.

At country level

Reconciliation of export policies: The government has shown no interest in this sector. Every company is suffering in a different manner. End result: loss of million of dollars.

Qualified individuals should be given full chance to stay in Pakistan by opening all kinds of opportunities rather than creating an atmosphere for them to shift abroad

There should be one-window operation to reduce the delay in the finalization of settlements

The government should monitor the market. It should check material and give attention to prices. Raw material (wood, boards, etc.) should be available at reasonable prices. As a result, good quality and cheap material would be available for exporters.

The government should penalize exporters producing poor quality furniture. This would help in eliminating exporters producing low quality furniture and the image of Pakistani companies would improve.